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Research papers

Looking over your shoulder

Increasing competitive pressure - notably from the Far East - threatens the European consumer durables industry. The trade are becoming more sophisticated and demand more from suppliers. Product performance and new features are no longer enough to...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Julian Boulding
June 15, 1992
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Citation

Boulding, J. (1992a, June 15). Looking over your shoulder. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/looking-over-your-shoulder